The EU’s new ECGT law has changed how we can communicate environmental claims

Fashion brands and communications professionals navigating environmental claims have a lot to work through.

From product pages and websites to campaigns, advertising and social media, fashion businesses need to think more carefully about the environmental claims they make - what sits behind them, and how those messages are presented.

These practical workshops, hosted by Brigita Zukauskaite and Beth Arthurs are designed to help you figure it out.

BRING YOU CLAIMS. WORK ON YOU COMMUNICATION. LEAVE WITH CLEARER WAY FORWARD

RESERVE YOUR SPOT

LEARN MORE ABOUT THE HOSTS

*Due to the interactive nature of this workshop, space is limited

Not another regulation webinar

Together, we’ll be working to anchor and level up your environmental communications strategy. You’ll bring your own key data and messaging, and leave with communications immediately ready to use and diversify,

You'll get the regulatory context from Brigita Zukauskaite, founder of Next Step of Fashion:

What does ECGT actually mean for environmental claims?
What needs to sit behind them?
What should you be looking at?

And how to audit your claims and the data behind them

Then Beth Arthurs, founder of Irigai, takes it into practical communication.

We'll work through how to:

make claims more specific
rethink language that no longer works
communicate environmental information clearly
retain meaning, personality and marketing value
understand how wording, context and presentation work together

SECURE YOUR SPACE

Questions? Get in touch with us.

Don't bring a hypothetical

Bring something real

Bring the claim you're unsure about. The product page you're rewriting. The sustainability copy your client sent over. The campaign language you keep going back and forth on. The stat you don’t know how to make sexy.

You don't need to arrive with perfect documentation or all the answers. In fact, the point is to identify what you have, what you need and what you can do next.

WHAT YOU'LL GET

Which one is for you?

We’ll be running two workshops

Founder Workshop

Communications Professional Workshop

You're responsible for what gets written.

We'll help you know what to ask your clients for, what to look out for and how to turn the information you receive into powerful, on-brand communication.

BOOK COMMUNICATIONS PRO WORKSHOP

You are responsible for what your brand says.

We'll support you to understand and optimise your claims, identify what's behind them and start reworking your own communication.

BOOK FOUNDER WORKSHOP

2.5 - 3 hours

Limited Places

Less theory. More doing.

SECURE FOUNDER WORKSHOP

SECURE COMMUNICATIONS PRO WORKSHOP

Meet your hosts

Beth Arthurs is the founder of Irigai, a creative strategy studio working with sustainable, circular and design-led fashion businesses to build clearer positioning, stronger language and more effective communication that transcends stereotypical ‘sustainability’.

Brigita Zukauskaite founded Next Step of Fashion to empower fashion businesses to understand and navigate EU textile regulation, translating complex requirements into clear, practical business strategy.

A note on the workshop

This is a practical communication workshop, not legal advice or individual legal sign-off.

The aim is to help you understand the regulatory considerations, identify what information and evidence you need, and work through how your communication could be reworked.

Where something requires specific legal assessment, we'll flag that rather than treating the workshop as legal approval.